Social Media and Public Sentiment During COVID-19: What the Tweets Revealed






 Social Media and Public Sentiment During COVID-19: What the Tweets Revealed

In the wake of the COVID-19 pandemic, social media became more than a communication tool-it transformed into a barometer of public sentiment. A recent study by Dr. Alice S. Etim of Winston-Salem State University dives deep into this digital feedback loop, offering a data-driven look into how Americans reacted to stay-at-home orders and reopening policies across three states: North Carolina, Pennsylvania, and California.

🔍 Analyzing Twitter for Insight

The study leveraged metadata and sentiment analytics on thousands of tweets gathered during the height of the pandemic. 

Key metadata used in the study included:

·         Average tweet length

·         Favorite and retweet counts

·         Verified profiles

·         Follower and status counts

📍 Key Findings

·         California had the highest percentage of tweets favoring reopening (72.71%), whereas Pennsylvania had the strongest opposition (65.17%).

·         Tweets from verified users were most frequent in Pennsylvania, indicating greater public discourse among influencers or officials.

·         North Carolina showed the highest average followers count and tweet activity for those supporting reopening.

·         Topics in opposing tweets centered on public health, economic fears, workplace safety, and political skepticism.

🧠 What We Learned

The research provides essential lessons on how digital platforms can both reflect and shape public discourse during health crises. It underscores the power of real-time social listening and highlights Twitter (now X) as a vital tool for policymakers, public health leaders, and communicators.

As public health challenges persist, this type of metadata-based sentiment analysis can enhance understanding and improve responsiveness in future crises.

📖 Read Full Article:
Social Media and Public Sentiment During COVID-19: What theTweets Revealed



🔖 Tags

#COVID19 
SentimentAnalysis
#SocialMediaAnalytics
 #Metadata #PublicHealthPolicy
 #TwitterData #PandemicResponse
 #DataScience
 #JBRES
 #OpenAccessResearch
 #California
 #NorthCarolina
 #Pennsylvania
 #ReopenProtests
 #HealthCommunication
 #PolicyResearch


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